Byron Reeves, the Paul C. Edwards Professor of Communication in the Department of Communication at Stanford University and co-author of The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places, is on the cutting edge as media is a vital component of many if not all sectors.

With electrodes connected to our scalps, the data for the book collected showed that we respond to media subconciously. Through his research, Byron has come to the conclusion that the mediated life is difficult to separate from real life.

In a world where our shared culture comes from the connection we have to others, those who control what we see and hear through media hold great power. What are their ethics? Do they know the difference between good and evil?

Perhaps we should look in the mirror. Byron’s recent research shows that each of us is in charge of our own screenome, the moment-by-moment changes in our use of digital media. Each of us decides what bits of content we will happen to take away each day from our screen time.

Thus, each of us holds the power to define good and evil, composing our own myth from the shards we happen to consume. Something to think about.