Storytelling in Media & Technology

Next session starts on August 4, 2019

Module Description

Accurately sharing your vision with the world matters. Are you using the right messages? Are you using the right media? Are you aligning technology with your audience? It is crucial that you understand how to craft and deliver a powerful message through the right channels.

Module 3 of the Certificate in Spirituality and Entrepreneurship will teach you how to best use media and technology in social ventures. The readings and discussions will apply to range of possible applications to individual projects. For some people, the central piece of your project might be to make media (e.g., a website, movies, written material). For others, you may be using media and technology to advance your ideas (e.g., to seek funding, attract volunteers, communicate a project story). Whatever your needs, this module will take you the very latest strategies for using modern media to reach and influence your audience.

Module Fee: $1000

Payment Plan Available


  • Develop a knowledge and competency-driven mindset for problem solving and collection in fields of public service
  • Learn how media and technology are influential in digital life.
  • Apply the wisdom of the literature to make your project the most media savvy, digitally influential, and engaging project to funders, volunteers, partners and employees.

Topics Include

The new media landscape — Who is using what media and why?

Media multitasking — What is the new pace of digital interaction and how can you break into it?

Privacy, sharing and trust — What are the new ethics around digital media and how it could impact your project?

Media and emotion — How does technology change how people feel and with what influence on behavior?

Personalization in media — How can (and should) media customize delivery of content to specific individuals?

Serious uses of entertainment — Can you use fun media like interactive games or comedy programs to change behavior?

Successful community campaigns using media — How have groups used media to change behavior in areas like
health and energy use?

Designing new uses of media and technology — What are the best strategies for brainstorming and prototyping media services?

Module Facilitator

Byron Reeves

Paul C. Edwards Professor in the Department of Communication at Stanford University

Module Details

Module ID

AWI 302 – Storytelling in Media and Technology


$1000 for the individual module

The Certificate in Spirituality and Entrepreneurship was designed for emerging social entrepreneurs, ordinary people from all walks of life with extraordinary passion for positive change.

24 Contact Hours are available to Pastors, Pastor Counselor, Nurses, and Chaplains whose certifying agencies or organizations require CE hours. To determine whether or not your seminar qualifies for CEUs, please consult with your certifying body.

California Board of Behavioral Sciences accepts CE credits for license renewal by LCSWs, LEPs, LPCCs, and MFTs for programs from CE approved sponsors.

LCSWs and MFTs from states other than California need to check with their state licensing board for approval. California Board of Registered Nursing (BRN Provider CEP16887) for licensed nurses in California. CA Emergency Medical Services for EMTs and Paramedics. For questions about these CE accreditations email innovation@sfts.edu.


Module participants meet over the Internet using a browser-based conferencing system.


AUG 4 – OCT 30 2019


Tuesdays, 5:00 – 7:00 p PST
Wednesdays, 6:00-7:00 p PST


Modules are delivered online using the Zoom conferencing system. Meetings are live / synchronous. All participants are visible to each other and engage in conversations through the system.

Ready to Tell Your Story

Supported in conversation with people from all walks of life, each person who passes through the Applied Wisdom Institute learns how to connect, engage and restore the person who needs the unique support that they alone provide.  Take this Module in Storytelling in Media and Technology, and learn how to tell your story effectively.